Changing the name of the Scottish Conservatives, the great idea of Murdo Fraser, has generated a hell of a lot of press coverage for the Scottish Tories. While all publicity is good publicity (to an extent) not all idea’s are good ones.
Firstly it has been trumpeted as some radical new idea. Simply put it is not. It is an idea that is so old it has got a 7 foot beard and false teeth. For the last 14 years the idea has done the rounds, often pushed by Tim Montgomery of Conservative home-someone outside of Scottish politics and out of touch with its nuances. It has been debated and discussed endlessly, and ultimately discredited as plain daft. Even as recently as the Sanderson Commission ,it was talked about, and thrown back into the padded cell to play with the SNP’s ‘Penny for Scotland’ and (London run) Labour’s 2011 Holyrood Campaign. This idea is not new, not radical and not practical for many reasons.
Firstly, there is the assumption that everyone who is currently a Tory will come with us. They won’t. Many members like being Conservative and Unionists. Many of them vote Tory but dedicate their hearts to UKIP. Many will flock to other right wing alternatives; like UKIP and The Scottish Unionists. Some may decide to start their own party. Some will just lose faith and give up their interest in politics. A great exercise in splitting the support we do have. Plus of course all that money that will be lost when we lose donors to other parties, as well as reduced income from the smaller membership.
Then we have to look at the costs involved. Everything that says conservative has to be binned. All the posters, signs, headed paper and hundreds of campaign items like balloons, pens etc. Are these expenses that can be afforded when we have elections to fight and campaigns to lead? And of course all of these on the back of that reduced income from losing supporters and donors.
Oh and of course the massive helping hand name change plans would be to the SNP. Already they are revelling in the notion that the Tories could want to be independent from the rest of the UK party, and marry that with other ideas like fiscal autonomy and you are lining up a few easy goals for the SNP. Actually it would look like you had not only started scoring own goals but started shooting your own team and its supporters.
Even Murdo has realised this, and back pedalled so fast he is in danger of developing a saddle sore. First we were going to disband totally and start from scratch, now his suggestions seem to be just changing the name. Okay that may limit the damage of a change but hang on, is a real name any change at all? A new name will ditch all that Tory baggage? What just like changing to Consignia help the post office? Or how changing to Conservatives in the 1830’s stopped us being called Tories? And indeed he appears to have given it all so little thought, that he has not even come up with a new name!
But he thinks we can attract new support with a new identity? Well it is going to take more than that, it is not just the name that the public don’t like-it is the message, the ideas that we are out of touch. A new name won’t change that. We need to connect with the public, we need to become the centre-right they want us to be and earn their respect. Putting on a new name badge and trying to hoodwink them won’t wash, they will see through it as a cynical exercise in deception.
The Scottish Conservatives have only been that since 1965-having previously been Scottish Unionists, Liberal Unionists and National Liberals. Murdo has looked back at this past and found what he thinks is the future. He hopes to turn back the clock. But anyone who has witnessed the decline in Scottish Tory support should know that it’s looking back to much that has led us here. We need to start looking where we are going, we need to look to the future-and we can’t do that by jumping in Murdo’s Delorean and heading to 1955- Scotland has moved on since then, and it’s time we joined the 21st Century.